Cookie Policy
This policy explains how Willow & Key may use cookies and similar technologies when you visit or use our property marketplace.
Last updated: 8 August 2026
About this policy
Cookie rules apply not only to traditional browser cookies but can also apply to other technologies that store information on, or access information from, a user's device.
Willow & Key is still being developed, so this policy is written to reflect the current beta service while also explaining how we will handle optional technologies if they are introduced.
1. What are cookies?
Cookies are small pieces of information that a website can store on your device when you visit it.
Websites can also use similar technologies, such as browser storage, scripts and other technical methods that store or access information on your device.
In this policy, we use the term "cookies" to include these similar technologies where appropriate.
2. Why Willow & Key may use cookies
Willow & Key may use cookies or similar technologies where they are needed to operate, secure and improve the property marketplace.
These technologies may be used for purposes such as:
- Keeping users securely signed in.
- Supporting authentication and account security.
- Remembering important user or website preferences.
- Protecting the website against misuse or security threats.
- Maintaining reliable website functionality.
- Understanding how the service is used where appropriate and permitted.
3. Strictly necessary technologies
Some cookies or similar technologies may be necessary for Willow & Key to provide a feature that you have requested or to operate the service securely.
Examples may include technologies used for authentication, account sessions, security, fraud prevention and essential website functionality.
These technologies are not used simply for advertising purposes and may need to operate for certain parts of Willow & Key to function correctly.
4. Preference technologies
Preference technologies may be used to remember choices you have made so that you do not need to select them repeatedly.
For example, this could include remembering certain website preferences or choices you make about optional features.
5. Analytics
Willow & Key may introduce analytics tools to help us understand how people use the marketplace, identify technical problems and improve the service.
Where the law requires consent before an analytics or similar technology is used, it will not be activated until the appropriate choice has been made by the user.
This policy will be updated if we introduce analytics technologies that materially change how information is stored or accessed on users' devices.
6. Advertising and tracking
Willow & Key may introduce advertising or promotional features as the marketplace develops.
If advertising, behavioural tracking or similar non-essential technologies are introduced, we will provide appropriate information and choices before using them where required by law.
7. Third-party technologies
Some parts of Willow & Key rely on trusted technology providers to deliver services such as hosting, authentication, database functionality and transactional email.
Where a third-party service causes information to be stored or accessed on your device, the relevant technology may be subject to both this policy and the provider's own privacy or cookie information.
8. Controlling cookies
Where Willow & Key uses optional cookies or similar technologies that require your consent, we will provide a way for you to accept or reject them.
You can also control cookies through your web browser. Most browsers allow you to view, block or delete stored cookies.
Blocking technologies that are essential to authentication or core website functionality may prevent parts of Willow & Key from working correctly.
9. Your choices and consent
We will distinguish between technologies that are necessary for the service and optional technologies where a user choice is required.
Where consent is required, you should be able to make an active choice rather than having optional tracking automatically enabled merely because you continue browsing the website.
If our use of optional cookies changes materially, we may ask you to make a new choice.
10. How long cookies last
Some technologies last only for a browsing session, while others can remain on a device for longer.
The length of time will depend on the purpose of the technology. We aim to avoid keeping device information for longer than reasonably necessary for its intended purpose.
11. Personal information
Where information collected through cookies or similar technologies is personal information, our Privacy Policy also applies.
Read our Privacy Policy12. Changes to this policy
We may update this Cookie Policy when Willow & Key introduces new technology, changes service providers, adds optional analytics or advertising features, or when legal requirements change.
The current version will be published on this page with an updated revision date.
Questions about cookies?
If you have a question about cookies, privacy or how Willow & Key handles information, please contact us.
Contact Willow & Key