WILLOW & KEY
The Property Marketplace
Interactive home-selling guide

Sell your home with confidence

Follow the complete journey from preparing your property to handing over the keys. Open each stage, tick off the checklists and keep track of your progress.

List your property

This page provides general information and does not replace individual legal, financial, tax or property advice.

Your progress

Selling journey

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Interactive selling journey

Open each stage and follow the checklist

Work through the guide at your own pace. Only one section opens at a time, keeping the page clear while giving you detailed help when you need it.

Good preparation can make your property more attractive to buyers and help create a strong first impression.

Interactive checklist

Tick each task as you complete it

Helpful tip

You do not need to completely renovate your home. Clean, bright and well-maintained rooms are usually more important than expensive decorative changes.

Common mistakes to avoid

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Spending heavily on improvements that may not increase the sale price.

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Hiding obvious defects instead of dealing with them honestly.

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Leaving rooms cluttered or difficult to understand.

Step 1 of 7

Your asking price should reflect the property, its condition and the local market.

Interactive checklist

Tick each task as you complete it

Helpful tip

A sensible price can create more interest and stronger competition.

Common mistakes to avoid

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Choosing a price based only on what you need financially.

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Comparing the property with homes that are significantly different.

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Refusing to reconsider the price when the market gives clear feedback.

Step 2 of 7

Your listing should help buyers understand the property before arranging a viewing.

Interactive checklist

Tick each task as you complete it

Helpful tip

Photographs should help buyers understand the layout and condition.

Common mistakes to avoid

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Using dark, blurry or badly framed photographs.

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Leaving out important information buyers will need.

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Making claims that cannot be supported.

Step 3 of 7

Clear communication helps serious buyers feel confident.

Interactive checklist

Tick each task as you complete it

Helpful tip

Consider having another adult present during viewings.

Common mistakes to avoid

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Allowing unconfirmed visitors into the property.

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Becoming defensive when buyers ask difficult questions.

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Ignoring repeated feedback about the same issue.

Step 4 of 7

The highest offer is not always the strongest offer.

Interactive checklist

Tick each task as you complete it

Helpful tip

A slightly lower offer from a prepared buyer may sometimes be more reliable.

Common mistakes to avoid

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Accepting an offer without understanding the buyer’s position.

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Assuming an accepted offer guarantees completion.

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Agreeing important conditions only through informal conversation.

Step 5 of 7

Your solicitor or licensed conveyancer will manage the legal side of the transaction.

Interactive checklist

Tick each task as you complete it

Helpful tip

Gathering paperwork before accepting an offer can save valuable time.

Common mistakes to avoid

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Leaving important forms incomplete.

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Failing to disclose known property issues.

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Sending sensitive documents or bank information insecurely.

Step 6 of 7

On completion day, ownership changes legally after the money is transferred.

Interactive checklist

Tick each task as you complete it

Helpful tip

Prepare a simple information pack for the new owner.

Common mistakes to avoid

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Releasing the keys before legal completion is confirmed.

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Leaving unwanted possessions at the property.

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Forgetting final meter readings or important paperwork.

Step 7 of 7

List your property

Financial preparation

Understand the cost of selling

Selling privately can reduce some costs, but you should still prepare for legal work, moving expenses and any charges linked to your mortgage.

Selling costs

Allow for conveyancing, an Energy Performance Certificate, removals and any mortgage-related charges.

Mortgage balance

Check your current mortgage balance and ask whether early repayment charges may apply.

Moving budget

Plan for the costs of your onward purchase, temporary accommodation or storage if needed.

Stay protected

Sell your property safely

Viewings and property transactions involve strangers, personal information and large payments. Verify information and use qualified professionals.

Keep important buyer conversations recorded through secure messaging.

Do not share unnecessary personal or financial information.

Consider having another adult present during property viewings.

Use a regulated solicitor or licensed conveyancer.

Confirm bank details independently before transferring any money.

Never release the property keys before legal completion is confirmed.

Useful habits

Small actions that make selling easier

Reply promptly

Quick, helpful answers make it easier for serious buyers to remain interested.

Check buyers

Understand each buyer’s finance, chain and likely timescale before accepting an offer.

Track feedback

Record recurring comments from viewers and use them to improve the listing.

Keep records

Save important agreements, questions and confirmations in writing.

Ready to sell your home?

Create your property listing, upload your photographs and connect directly with interested buyers.

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